A Look at Meta Business Manager (BM)

Meta Business Management Platform is an important advertising asset and an important tool to help advertisers manage Meta business accounts through agents. This article will explain the importance of the business management platform and introduce detailed creation steps. At the same time, it will point out the common reasons for the limitations of the business management platform and teach advertisers how to improve account security with the help of agents.

Business Manager has the following four advantages

Ensure control
No matter how the team, agency partners and suppliers change, you can control and manage access rights and other permissions of all assets in one stop

Protect privacy
Collaborate with colleagues in Business Manager without binding to or granting access to Facebook personal pages

Ensure security
Easily identify risks and take corresponding measures to improve security

Efficient operation
Support batch operations, manage multiple assets, and track the performance of multiple public pages and ad accounts

If the Business Manager is restricted, the following consequences may occur

  • Unable to use or manage ad accounts
  • Unable to create or run ads
  • Unable to use or share audiences
  • Unable to use Meta Pixel pixel codes, offline event sets or custom conversion events
  • Unable to send app events using app SDK
  • May cause ad accounts, audiences, pixel pixel codes, offline event sets, and custom conversion events to be deactivated

In other words, the Business Manager is the “big housekeeper” associated with all important assets. Ensuring the safe and honest operation of the Business Manager is something that every advertiser must do.

Correctly set up the business management platform

Preliminary preparations for creating a Meta business management platform

First, make sure you have a Facebook personal page to verify your identity

It is best to use your Facebook account and password to log in to the business management platform, which is safer than logging in with only an email and password

Specific steps to create a Meta business management platform

1 Fill in the necessary information correctly

BM name: named according to the name on the business license, such as xx company xx department

Company address: must be the real company headquarters address (please update it immediately when the company changes the address). Website: must fill in the company’s official website

Company phone: must fill in a valid company contact number. Public page: must be linked to the official public page

2 Add users
Add at least two administrators to avoid adding unfamiliar users

3 User authorization and management
After adding users to the business management platform, you can grant them access to corporate assets in the business settings, such as: advertising accounts, public pages, Instagram accounts, Meta Pixel pixel codes or directories. Each user can be granted access to specific assets, but asset creation, ownership, and management rights must belong to the advertiser.


One of the common reasons for restrictions on business management platforms is violation of relevant policy terms, such as:

Understand the common reasons for restrictions on business management platforms and avoid minefields

One of the common reasons for restrictions on business management platforms is violation of relevant policy terms, such as:

  • The appearance of illegal content, that is, violation of Meta’s advertising policy
  • Avoiding policy execution
  • The authenticity of the account is questionable, such as using a fake user account to set up an advertising account, public page or business account to place advertisements

Another common reason is that there is a problem with the illegal network or associated assets, including but not limited to:

  • Fake accounts: purchasing/using business management platforms of unknown origin or stolen
  • Purchasing/creating/obtaining more than one business management platform (BM) to try to circumvent system review
  • Different business entities use the same business management platform
  • Users in the business management platform use fake personal accounts
  • The management platform is associated with many restricted or blocked assets, such as advertising accounts/personal accounts/homepages, etc.

If the business management platform account is deactivated, but the account has not violated any regulations, you can appeal through the agent in the following official channels:

  • Business Support Center (Business Support Home), please note that only business management platform administrators can initiate appeals
  • Official Customer Service (Meta Support Pro)

Best practices for improving the security of the Business Manager platform

As one of the most important platforms used in advertising, the security of the Business Manager (BM) account is of vital importance. Advertisers can work with agencies to take the following measures to strengthen the security of the Business Manager platform

  • Require all users in the Business Manager platform to enable two-factor authentication in the security center
  • Ensure that the Business Manager platform has two active administrators
  • If an employee leaves the work team, the user list of the Business Manager platform must be updated in a timely manner
  • When sending invitations, they should be sent to the employee’s business email with a company domain suffix, not a personal email
  • If you need to access specific Facebook products, advertisers need to complete company verification through an agency
  • When a Business Manager account is restricted or disabled, first appeal through official channels to avoid creating new accounts

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