As we enter 2024, Facebook continues to maintain its significant influence in the advertising world. With its vast user base and advanced targeting capabilities, Facebook remains a powerful advertising tool for businesses. Here are four key Facebook advertising trends to watch:
- Short Video Revolution
Short video content is transforming the Facebook advertising landscape. These videos, typically under 60 seconds, are not just a trend but a game-changer for advertisers. In fact, 73% of consumers prefer short videos when searching for products or services. Short videos have 2.5 times higher engagement rates than other content formats, indicating a growing demand for quick, engaging video content.


Strategies for leveraging short videos in your Facebook ad campaigns:
- Create engaging ad content using brief videos relevant to your target audience
- Utilize Meta’s ad placements like Facebook Stories and Instagram Stories
- Use Facebook’s advanced targeting options to reach audiences most likely to engage with video content
- AI-Driven Messenger Interactions
Businesses using AI-driven Messenger interactions have seen a 30% increase in customer engagement. This trend allows for more effective ad creation and real-time interaction with potential customers, offering personalized experiences and improving customer satisfaction and brand loyalty.
How to apply this trend:
- Automate customer interactions using AI Messenger experiences
- Provide personalized experiences through AI-powered Messenger interactions
- Tighter Integration of E-commerce with Facebook and Instagram

The integration of e-commerce with Facebook and Instagram is becoming more seamless, driven by the growing popularity of social media shopping. This trend is changing how businesses sell products and services, allowing them to reach customers more effectively.
How to leverage this trend:
- Showcase products directly on Facebook and Instagram using shopping features
- Create shoppable ads on these platforms, allowing customers to purchase directly from ads
- User-Generated Content (UGC) Remains Trendy
User-generated content is considered more authentic and trustworthy than brand-produced content. Facebook reports that UGC featuring brands drives 6.9 times higher engagement than brand-created content.

Strategies for incorporating UGC:
- Use UGC in your Facebook ads
- Host UGC contests on your Facebook page
- Utilize specific UGC like unboxing videos, product usage videos, or comparison videos in your ads
In conclusion, these trends are already shaping how businesses advertise on Facebook. By understanding and leveraging these trends, you can ensure your Facebook advertising strategy remains effective and competitive in 2024.