Reddit has launched lead generation form ads, allowing advertisers to directly collect customer information from their ad campaigns. With Zapier integration, it can help businesses gather high-quality leads from Reddit and automatically sync them to their Zapier customer lists. The benefits include easy information collection, reduced cost per lead, and higher lead submission rates. Zapier integration simplifies lead information management by sending leads directly to CRM.
Currently, Reddit’s lead generation form ads are in open beta and available to all advertisers working directly with Reddit globally.
Key Features of Lead Generation Form Ads:
- Seamless Information Collection: Users can provide lead information (such as name and email) without leaving Reddit, enhancing user experience and increasing form submission rates.
- Cost-Effectiveness: Lower cost per lead and higher submission rates.
- Mobile Optimization: Auto-fill email fields for a better interaction experience.
- Privacy Focus: Ensures secure and responsible handling of user data.
- Zapier Integration: Sends lead information directly to advertisers’ CRM, improving lead management and follow-up speed.
Advantages and Performance:
- High-Quality Leads: Reddit’s highly engaged audience, keen on information search, makes it an ideal platform for lead generation.
- Effective Advertising: Early testers (such as LaunchDarkly) found a 30% reduction in cost per lead and a 25% increase in lead submission rates.
- Target Reach: Capable of reaching users actively discussing related products and services in communities.
Availability:
Starting now, Lead Generation Ads and Zapier integration will be available to all advertisers working directly with Reddit globally. This new ad tool aims to drive business growth by connecting enterprises with high-value users on Reddit.
