There are five types of Instagram ads.
1.Image ads:
This is the most common form of advertising. Showcase your products and services with eye-catching images. If your images are high quality, this type of ad can help you get your content in front of more people.
2.Video ads:
The duration can be up to 1 minute. Video ads give users a more comprehensive understanding of your brand or product. Especially now with Reels short video ads, the traffic is very good and suitable for attracting a large audience.
3.Carousel ads:
Users can swipe left and right to view a series of images or videos and jump directly to the website to make a purchase. Up to 10 images or 10 videos can be displayed, which is perfect for displaying multiple products.
4.Discover page ads:
Users can discover new content and accounts on Instagram’s “Discover” page. Although ads will only be displayed after users click on the image or video after Explore, half of Instagram users visit this page every month, which can be used as an additional placement.
5.Collection ads:
This type of ad is mainly based on images, creating an immersive shopping experience, which makes it easy for users to browse and buy on their mobile phones. The collection ads in the dynamic include a cover image or video and two product images. After clicking, they will enter the full-screen landing page, which increases user engagement and purchase intent. Advertisers can choose to use the storefront or new customer template, or customize an exclusive experience.
