A Look at Google Ads Quality Score: Definition, Importance & Factors
The competition in the international market is intense, and the rising costs of Google ads combined with…
Industry News
Why do TikTok iOS ads have fewer click-throughs on the intermediary page than downloads?
I wonder how many of you are still using the intermediary page for optimizing TikTok iOS ads.…
How to deal with the tightening of Google Play policies and rule adjustments
Google Play Policy has tightened the rules! This is an important update that developers need to pay…
How Can Advertisers Protect the Security of Meta Assets?
How can advertisers protect the security of Meta assets?Here are some suggestions based on our experience. Please read…
How an RPG Game Increased Overall ROAS by 6.8x with Targeted TikTok Ads
From creative direction to bidding strategies, the success of TikTok advertising campaigns hinges on audience targeting. When…
How to Optimize Conversion API Settings
The Conversion API is designed to connect the marketing data from an advertiser’s server, website platform, mobile…
How to Create A/B Tests in Meta Ads Manager
We can use Meta’s built-in features to create A/B tests in several different ways. In this article,…
Advanced Strategies for Facebook A/B Testing: Unlocking Potential Efficiency
A/B testing is a key strategy for revealing the best ad creatives and ensuring the return on…
A Look at AppsFlyer’ W2A Update Information
After officially opening Meta W2A feedback last month, AF also completed the connection with Google Offline Conversion…
Are You Using the Right Platform? Discover 6 Critical Differences Between Meta Ads & Google Ads
Many businesses are increasingly using Meta ads and Google ads together. By running online ads across both…
