How an RPG Game Increased Overall ROAS by 6.8x with Targeted TikTok Ads
From creative direction to bidding strategies, the success of TikTok advertising campaigns hinges on audience targeting. When advertisers can display…
How to Optimize Conversion API Settings
The Conversion API is designed to connect the marketing data from an advertiser’s server, website platform, mobile application, or CRM…
How to Create A/B Tests in Meta Ads Manager
We can use Meta’s built-in features to create A/B tests in several different ways. In this article, we will introduce…
Google SEO: 13 Misconceptions and Facts About Crawling
Understanding Google’s crawl budget is crucial for effective SEO. Here, we’ll debunk common myths and clarify what really impacts your…
Advanced Strategies for Facebook A/B Testing: Unlocking Potential Efficiency
A/B testing is a key strategy for revealing the best ad creatives and ensuring the return on ad investment, especially…
Feeling Left Behind? Here’s How ‘Spammy Content’ Can Make You $200,000
On March 31, 2024, The New York Times published an in-depth report on Matt Farley. As a musician, Farley has…
14 Critical Reasons Why Your Web Page Isn’t Ranking on Google
Still Struggling to Rank Your Web Page on Google Search?This guide will delve into 14 possible reasons why your web…
Are You Using the Right Platform? Discover 6 Critical Differences Between Meta Ads & Google Ads
Many businesses are increasingly using Meta ads and Google ads together. By running online ads across both platforms, companies can…
How to Create Instagram Follower Growth Ads?
To be honest, Facebook does not offer a direct ad type specifically for growing Instagram followers. However, why am I…
Is Your Traffic Disappearing? Find Out Who’s Stealing It with Zero-Click Searches
At the beginning of July, Rand Fishkin of Sparktoro released the latest 2024 Zero-Click Search Study. In this article, I…