TikTok and Major League Soccer (MLS) have extended their multi-year partnership, aiming to bring fans closer to the game through exclusive content, in-app programming, and innovative fan engagement initiatives.
As part of this collaboration, TikTok will be integrated into every MLS game throughout the season via in-stadium branding and content displayed across stadium videoboards. Additionally, TikTok will serve as the co-presenting sponsor of the eMLS Cup, the league’s esports tournament.
A significant component of the partnership is the launch of the Club Creator Network, which pairs TikTok creators with MLS clubs to produce engaging content during both the regular season and off-season. This initiative aims to enhance the fan experience by offering unique access to MLS players and behind-the-scenes moments, exclusively on TikTok.
Furthermore, fans can access the MLS Hub on TikTok, featuring the latest content from MLS, its clubs, and players. This hub also provides links to match schedules and scores, ensuring fans stay updated with their favorite teams.
The partnership reflects TikTok’s commitment to connecting the global soccer community, as evidenced by the platform’s thriving soccer content ecosystem. With over 267 billion views for #soccer, the collaboration with MLS is poised to further engage fans and elevate the league’s presence on the platform.
