Core methods to improve retention:
- Launch remarketing ads in conjunction with product activities.
- Push activation through PWA, usually in conjunction with product activities.
What is PWA?
PWA (Progressive Web Apps) is a technology that combines the advantages of web pages and mobile applications, aiming to provide users with a smooth and efficient experience. PWA uses modern Web technologies (such as Service Worker, Web App Manifest, etc.) to enable web applications to have similar functions to native applications, such as offline work, push notifications, and add to the home screen. This technology allows applications to provide a similar experience to native apps without relying on app stores.
In layman’s terms, there is no need to download apps from the store. You can generate an icon on the mobile phone desktop through PWA, which is the same as native apps, but the application is implemented through web browsing. Certain technical means can be used to implement push, cache, etc. to improve the user experience of PWA applications.
Application scenarios of PWA
Products that cannot be listed: For products in the gray area, PWA provides a distribution method that does not rely on app stores, avoiding issues such as review.
Serious e-commerce, content, or applications to reduce development, but few people develop serious ones.
Methods to improve product retention
PWA helps improve user retention through the following methods:
- Remarketing advertising
Facebook and Google remarketing, for example, target payment, target users who have visited their own websites, or complete registration but not pay, or pay again after payment, etc.
Advertising form: Push personalized ads on social media (such as Facebook, Instagram), search engines (such as Google Ads), and display advertising networks to remind users to continue the unfinished operations.
Effect optimization: Use remarketing ads to launch product activities to improve the relevance and click-through rate of ads, thereby increasing user return rate and retention rate.
- Use the push notification function of PWA
Push notification is a highlight of PWA, allowing applications to send messages to users’ devices when they are not online, increasing user engagement and return rate. PWA push notification is similar to the push function of traditional native applications, but it can be achieved without users installing the application.
Advantages of push notifications: Send personalized notifications through timed or triggered events to remind users about new content, special offers or to-do items, directly improving user interaction and retention.
Content strategy: Design attractive notification content, such as promotional offers, important updates, personalized recommendations, etc.
- Provide offline support
Offline support is one of the core functions of PWA, allowing users to still access some functions or content of the application without network connection.
Offline caching: Cache key pages and resources through Service Worker to ensure that users can view recently accessed content without network connection.
Progressive enhancement: Provide full functionality when there is a network connection, and basic functionality when there is no network connection. For content applications, you can cache excerpts of articles or videos so that users can preview them offline.
You can cache part of the content through offline caching to increase the loading speed of pwa.
